Unpopular opinion:

People don't read.

If it's not scannable, it's skippable.

Where I've worked:

Citizens
Senior Copywriter, Agile Copy Lead · 2018–Present

∙ Defend customer perspective and brand voice on various Agile Marketing pods

∙ Build campaigns across video, paid social, OOH, email, display, direct mail and email

∙ Owned branded messaging for Credit Card, Consumer Lending, and Checking Acquisitions pods

∙ Translate compliance-heavy subjects into conversational and actionable messaging.

∙ Set tonal standards to maintain singular voice across marketing channels.

Embrace Home Loans
Copywriter • 2017-2018

∙ Crafted brand messaging for social media, web, trade shows and loan officer marketing materials

∙ Owned branded messaging to maintain customer perspective and singular voice

∙ Build campaigns across video, paid social, OOH, email, display, direct mail and email

∙ Set tonal standards to maintain singular voice across marketing channels

Suzy (formerly Crowdtap)
Contract Copywriter · 2015–2018

∙ Crafted branded high-concept messaging on gamified app

∙ Wrote for B2B and B2C audiences, shifting between positioning strategy and channel execution

Fareportal
Content Writer · 2014–2015

∙ Created style guide that governed voice across CheapOair and OneTravel

∙ Crafted long form content to amplify engagement, boost travel interest and increase sales

Freelance gigs:

BUNTIN Group / Perkins
Contract Senior Copywriter · 2024–2025

∙ Optimized email messaging for performance and align with national rebrand

∙ Pivoted creative based on sales data and channel metrics

Suzy (formerly Crowdtap)
Contract Copywriter, converted from in-house role · 2017–2018

∙ Crafted branded high-concept messaging on gamified app

∙ Wrote for B2B and B2C audiences, shifting between positioning strategy and channel execution

Brit + Co
Freelance Editor + Proofreader · 2015–2017

∙ Maintained editorial voice and brand consistency across high-volume content